Nile Breweries Limited has revealed a generous contribution of UGX 450 million in support of the upcoming royal wedding of Kyabazinga William Gabula Nadiope IV and Ms Jovia Mutesi.
The wedding is scheduled for November 18 at Bugembe Cathedral in Jinja City.
This sizeable donation, presented by Mr. Emmanuel Njuki, the Head of Legal and Corporate Affairs at Nile Breweries, to Busoga Prime Minister, Mr. Joseph Muvawala at the Kingdom headquarters in Bugembe, comprises both cash and in-kind items.
In addition to the financial support, Nile Breweries will engage in a media partnership involving wedding preparation advertising on billboards and radio promotions.
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Moreover, at each of the twelve celebration venues, a dedicated bar filled with Nile Breweries beer brands will be set up for guests to enjoy.
Mr. Njuki emphasized the historical ties between Nile Breweries and the Busoga Kingdom, notably the use of water from the Source of River Nile in their beer production. He expressed that this donation signifies a commitment to further strengthening their relationship.
Mr. Muvawala applauded the unity within Busoga, which attracts companies like Nile Breweries to associate with significant events.
He encouraged Kyabazinga subjects to maintain their positive image to draw more support to the Kingdom.
Mr. Patrick Batumbya, the chairperson of the royal wedding organizing committee, noted that the cash collection is progressing well, with a positive response from the public.
Head of media and entertainment, Ms. Justine Kasule Lumumba, praised the media for their positive coverage of the wedding preparations.